Have you checked your online reputation lately?
Facebook and Twitter have become essential components of many companies’ online marketing strategies, but there are a number of other sites on which customers comment about or rate their experiences, which may not always be positive. A question or complaint left unanswered on a site can easily tarnish your company’s brand and scare away potential customers. Find out what people are saying about your business by using free tools like Google Alerts, Twitterfall and Social Mention to monitor your online mentions. Then, make a conscious effort to respond to every question and every complaint. (By the way, research shows that consumers put more trust into sites that include negative posts.)
