—Sonia Simone, CopybloggerEverything on your (Web) site needs to show that you can be trusted. Real contact information. Showing your photograph. Displaying seals for anti-hacker technology and the Better Business Bureau on your shopping cart. FAQs that actually answer questions. Clear, reassuring calls to action.
February 10 2011
About
PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
