How an editorial calendar can help your social media
So many businesses jumped on the social media bandwagon, thinking it was the greatest marketing tool ever invented. The trouble is, once many of them set up their Facebook and Twitter pages, they assumed that their fans and friends would keep a steady stream of conversation going.
A tip we learned early on was that, similar to magazine editors, social media managers can benefit from an “editorial calendar.” Planning saves a lot of time when you’re creating new content, and having a calendar of content on hand along with target dates will help keep your social media sites moving in the right direction with the least amount of delays.
