January 21 2010
Are you using PR to market your business?
Used in conjunction with other marketing, public relations can reap a huge return in brand and company visibility. To illustrate this, here’s an example of newspaper coverage that was garnered by sending a news release to a reporter. If an ad had been purchased—the same size as the coverage—it would have cost $948. Additionally, this blurb appeared on the front page of a section, on which ads could not be purchased, making it even more visible and more valuable than a purchased ad would have been.
About
PR rocks! Public relations and marketing have been the focus of my career for the past 28 years. As an ad agency client during the early years, I had the opportunity to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 14 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there. —Caron Sjoberg
