January 22 2010

At the end of the interview, remember…

Getting an interview with a reporter is an opportunity to give your opinion, promote a cause, make an announcement or introduce an idea. When the interview is over, make your case and restate it. Reporters will often ask if there’s anything else you’d like to add. Use this opportunity to repeat your message—redundancy will help the reporter accurately get down your information and lead to more informed readers/viewers.

| More

About

Photobucket

PR Briefs is a blog of tips, insights and shortcuts that work just as well for the public relations professional as the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

me on the web

  • Twitter
  • LinkedIn
  • Facebook
  • following

    • ECOH House Party