March 03 2011
Thank goodness for editors who take the time to listen to stories that we think will interest their readers. This amazing two-page article in the current issue of ForbesLife is the result of an email sent to a new publisher more than a year ago. It wasn’t a mass email sent out to a list of random editors. This publisher was singled out because my client had something that I knew would interest his readers, and I knew this because I read the magazine. Now, a small and unique company that builds hand-crafted sea skiffs and delivers them in person to each client is today the subject of a feature story in a world-class publication, all because of a personal pitch that started more than a year ago with an email.
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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC
