5 point checklist for every email campaign
Emma Web-based email service put together an easy to use checklist to help you make the most of your email campaign (excerpted):
1. Does your subject line entice readers? They’re the most important 8-10 words in your campaign. Make sure yours is a clear, concise introduction that entices your readers to look inside.
2. Are you making the most of the preview pane? At first glance, many of your recipients will just see the first few inches of your campaign, so make your point—and your brand—stand out there.
3. Is your email easy on the eyes? With simple, intentional font and style choices, you’ll help grab and keep your readers’ attention.
4. Does the message come through even without the images? Since many email clients don’t automatically display images, balancing yours with text will help you make your point in any display possibility.
5. Does the email have a personal touch? Whether it’s with a personalized greeting, warm tone or specialized content, make sure your email feels like a conversation with people you know, not a “blast” to a list.
Our agency is a huge fan of Emma. The program is simple to use and takes care of ensuring our email marketing is compliant. The analytics enable us to measure the success of our campaigns and over the years we’ve been able to use this data to improve the open and click-through rates of our emails.
