Social media “lurkers” the silent majority
Heidi Cohen writes for ClickZ that the vast majority of visitors to your social channels and communities are “lurkers” who rarely if ever actively particpate. A full ”90 percent is the great silent majority. They visit social media sites to read or view what others have created and commented on. These visitors are great for marketers since they’re spending time on your content.”
To encourage them to get more involved, make sure there’s always a conversation for them to join, explicitly ask people to speak up and offer incentives such as coupons or virtual gifts to reward first-time participants, Cohen writes.
