Don’t forget the “social” part of social media
It’s a common mistake: businesses using their Facebook and and other social media sites pages to “advertise.” When you’re trying to build a business, it might seem like a good idea to use your social media sites as an extension of the rest of your marketing and advertising. This is a big mistake, and if you’ve done it, you’ve probably experienced an exodus of friends and fans from your business social media sites.
Instead, keep in mind that the social media world is a community of people who are already bombarded by ads and sales messages throughout the day. Your social media goal is to build relationships. Today’s most compelling response triggers are based on trust and personal feedback from others that we trust. The most successful “social” businesses use Facebook and social media marketing to show the human side of their business, and not to advertise.
