Seven easy (and cheap) ways to promote your event
You don’t have to have a huge marketing budget to promte a special event that’s open to the public; it just takes a little bit of creativity and time. Here are seven things you can do that won’t cost a lot, but will ensure your event gets great visibility:
1. Create an event “landing page,” a one-page Internet site that has all the details about the event. If you use a blog program like Tumblr to do this, it’s easy and free. Here is an example from an event that happened in the past.
2. Send out the details of your event as a “media alert” to let your area media know it’s coming. Send to those members of the media who cover community events.
3. Create a Facebook page just for your event and post photos along with all the details such as date/time/parket/cost. Invite your social media friends through Facebook and the event will show up on their pages. If your company has a business Facebook page, create an “Event” on that page as well.
4. Send out an e-vite to your email contact list. Add a link to your landing page and social media site and ask people to “Like” your page.
5. Highlight the event in your email signature, along with a link to the event landing page.
6. Consider a live radio remote on the day of the event, especially for weekend events. While they are not inexpensive, radio remotes are one of the best ways to capture consumers who are already out and about and pull them to your event.
7. Enlist the help of others. Make sure that any vendors or partners who are involved in your event have all the information for THEIR contacts.
