Tide’s Web site is worth a visit
Our agency has learned that the key to building a great Web site is to focus on the needs and desired action of the site’s visitors. Unfortunately we’ve found that many businesses hire a programmer to create a digital version of their corporate brochure.
A good example of potentially wasted Web site real estate is the “About Us” page, probably the least visited section of any business site. Put your mission and strengths right on the home page where people can see them immediately. Consumers visit a Web site for one reason and it’s not to read about you, it’s to find information they need.
Much better to do build a Web site that people want to find, like Tide did. Their new “Stain Brain” section is a central resource where visitors can search through Tide’s solutions for removing stains. Everybody has stains. Visitors can even contribute a tip of their own.
If you’re developing a new site, think “outward” rather than “inward” and include features and information that the people you want as customers are looking for.
