10 ways to “create” news
Clients often tell me they don’t have any news to share with the world. Sometimes they don’t understand what’s considered “newsworthy.” Every organization has news to share with the rest of the world. Take a look at this list and you’ll probably find your own opportunities for news releases.
1. New management staff
2. Relocation
3. New service or product now available
4. Company anniversary
5. Special event such as open house, client appreciation party
6. Awards or honors received
7. Merger with another company; acquisition of another company
8. Milestone such as 10,000th client or $1M raised for non-profit
9. Activity in conjunction with a national holiday or observance (such as free pizza for nurses during National Nurses Week or free hearing test during National Hearing & Speech Month.)
10. Board appointments
