May 11 2010

A few easy ways to grow your email list

Now more than ever it’s important to have a current database of people who are interested in your business. With very little effort, you can easily encourage new connections for your email marketing list.
Give your list a new life with a focused promotional “push”: put a link to your newsletter archive in your email signature, display information in your office lobby, add an automated mention to the bottom of your invoices and statements, and encourage your staff to collect names and email addresses. Hold a contest to see who can compile the most new sign-ups. Gather names and email addresses at your special events.

| More

About

Photobucket

PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

me on the web

  • Twitter
  • LinkedIn
  • Facebook
  • following