May 14 2010

Use social media to promote your event

Once you’ve set the time and place of your event, you can post a “Save the Date” notice on your social media networks to announce your event and get the information on calendars. Set up a free event blog that you can link to, or include a link to your Web site’s events calendar with complete details.

Having a Web site (or blog) isn’t a requirement, but it will help you promote all the details of your event and give visitors background information on your cause and mission. You can encourage more attendees by making it easy for them to register and even buy tickets online. There are several free shopping carts that can be added to your blog or Web site to enable you to take secure payments. Google Checkout is a good one to try.

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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