Last minute event PR — 6 easy tactics
It’s not always possible to get a head start on publicizing an event. Obviously, the earlier you can start promoting, the better your chances of securing media coverage. But in absence of a long lead time, how do you promote an event to help ensure its success? Aside from your standard news releases, here are six immediate response PR tactics that can help:
1. Media online calendars. Many radio, television and newspaper Web sites have a “Community Calendar” section on which you can post event information. These are free and provide instant updates to the community.
2. Web site. Post a news release to your organization’s News section immediately including who, what, where, when, how, cost and RSVP information.
3. Blog. Create an event blog, using Tumblr or other blog program, specifically for the event. Register a domain (www.ecohhouseparty.com) for example, just for the blog.
4. Email signature. Add a byline about your event to your email signature, with a hot link to your blog.
5. Telephone on-hold message. Include information about your event on your organization’s on-hold message.
6. Yard signs. Staked yard signs, such as those used for political campaigns, are a cost-effective way to get the word out to drive-by traffic. Give them to your board, employees and organization members.
