5 ways to maximize event attendance
Constant Contact recently posted a list of ways to maximize attendance at your next event, and here’s a synopsis:
1. Save the date—calendars fill up fast so get your event on your prospect attendees as early as possible. Once you have the who/what/where/when/how determined, send an email or postcard to the guest list.
2. Send an email invitation—6-8 weeks prior to your event, send out an official invitation to your guest list. Make sure that you provide a way for guests to register for the event.
3. Promote your event using social media—if your event is open to the public, use social media marketing to spread the word to customers and members as soon as your invitations go out. Promote your event this way several times a week.
4. Send follow-up reminders—Within a few days of your event, send a follow-up email invite to those on your guest list who have yet to register. Add a sense of urgency to your email subject line, such as “Only 2 days left to register.”
5. Ask for a little promotional help—word-of-mouth referrals are the Holy Grail of marketing so ask attendees to tell their social media friends and followers that they are attending your event.
Read more about these great tips from Constant Contact here.
