Why do some messages stick and others die?
That’s a question that has been plaguing PR and marketing professionals since the dawn of both professions. It’s not uncommon to spend hours or days or even months crafting the perfect messaging (in your or your organization’s opinion of course) just to have it fall on deaf ears. As communicators, we really only have one goal: make our messages stick. Made to Stick by Chip and Dan Heath teaches the key components of a sticky message.
