free pr: online community calendars
One way to extend the mileage from news releases you distribute to announce events is to post event details on public community calendars.
Television and radio station and newspaper and magazine community calendars are great venues on which to post events. But there are a number of other calendars that are available in most markets and should also be part of your distribution list:
— Church Web sites
— Local college Web sites
— Chamber of Commerce calendars
— Local “City” sites
Keeping relevance in mind, your event could also be posted on more specific sites: a pet adoption event could be posted on local humane/pet adoption sites, and a bridal expo could be posted on bride and social magazine sites. The list of opportunities is virtually endless and as long as your event appeals to a Web site’s publics, you should have no problem getting it posted there.
