July 28 2010

How to: use annotations to promote your brand on YouTube

If you’re new to YouTube, you may not be aware of Annotations, a new tool from YouTube that can help your videos stand out from the crowd. Catherine-Gail Reinhard recently wrote a great post about Annotations for Mashables, an online guide to social media and one of the top ten blogs worldwide.

There are lots of ways to use Annotations, Reinhard says, from “adding a simple ‘call to action’ that asks the audience to subscribe or do something after watching the video, to creating a series of videos that are linked via Annotations into an interactive game.”

Check out Reinhard’s fun and interactive post to see Annotations in action and learn how the most popular YouTube users have implemented them into their videos.

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PR Briefs is a blog of tips, resources and case studies for the public relations professional and the PR novice. Feel free to comment, re-post or ask questions—I hope you enjoy your experience here.

PR and marketing have been the focus of my career for the past 30 years. As an ad agency client during the early years, I got to experience a birds-eye view of agencies and the experience wasn't always a good one. When Ideaworks opened in 1995, we were determined to break the mold, and after 15 years, more than 300 awards and hundreds of client referrals, I think we're starting to get there.
—Caron Sjoberg, APR, CPRC

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