pr briefs

Social media is top online marketing channel for small businesses after company Web sites

Wed, 30 Mar 2011 13:59:00 -0500

According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO)...

An event landing page is an easy way to provide direct...

Thu, 24 Mar 2011 10:00:00 -0500

An event landing page is an easy way to provide direct access and important info to potential guests and interested travelers about your event. This example links to an event Facebook page, the organization’s main Web site, and a special Accommodations page so that visitors can book their stay immediately while they are at the peak of interest, and with one click, instead of having to navigate around a general Web site to find what they need.

Seven easy (and cheap) ways to promote your event

Wed, 23 Mar 2011 09:33:00 -0500

You don’t have to have a huge marketing budget to promte a special event that’s open to...

This e-mail newsletter was sent out immediately following an...

Fri, 18 Mar 2011 14:30:00 -0500

This e-mail newsletter was sent out immediately following an event and includes a survey, link to the blog and social media access. It also includes navigation that mirrors the organization’s Web site so that recipients can find out more with one click. Creating short “bursts” of info and adding interactivity to this non-profit’s e-newsletters increased the open rate by a whopping 25%.

Seven tips for designing a killer e-newsletter

Thu, 17 Mar 2011 14:26:00 -0500

Over the past few years e-mail marketing lost steam as social media began to take center stage. But...

Don't forget the "social" part of social media

Wed, 16 Mar 2011 14:30:07 -0500

It’s a common mistake: businesses using their Facebook and and other social media sites pages...

"Q. Is web crawling hyphenated? Web-crawling or web crawling? A. Web crawling (two words, capital..."

Tue, 15 Mar 2011 14:30:07 -0500

“Q. Is web crawling hyphenated? Web-crawling or web crawling? A. Web crawling (two words,...

"For the first time, more people said they receive news from the Web than from newspapers. But for..."

Tue, 15 Mar 2011 10:01:22 -0500

“For the first time, more people said they receive news from the Web than from newspapers. But...

Social media "lurkers" the silent majority

Thu, 10 Mar 2011 09:55:00 -0600

Heidi Cohen writes for ClickZ that the vast majority of visitors to your social channels and...

Firm predicts customer service will become more social over next two years

Mon, 07 Mar 2011 16:06:16 -0600

MediaPost Publications reports that in the next two years, 30% of large companies will extend their...

Thank goodness for editors who take the time to listen to...

Thu, 03 Mar 2011 14:20:00 -0600

Thank goodness for editors who take the time to listen to stories that we think will interest their readers. This amazing two-page article in the current issue of ForbesLife is the result of an email sent to a new publisher more than a year ago. It wasn’t a mass email sent out to a list of random editors. This publisher was singled out because my client had something that I knew would interest his readers, and I knew this because I read the magazine. Now, a small and unique company that builds hand-crafted sea skiffs and delivers them in person to each client is today the subject of a feature story in a world-class publication, all because of a personal pitch that started more than a year ago with an email.

How an editorial calendar can help your social media

Fri, 18 Feb 2011 14:36:26 -0600

So many businesses jumped on the social media bandwagon, thinking it was the greatest marketing tool...

"Everything on your (Web) site needs to show that you can be trusted. Real contact information...."

Thu, 10 Feb 2011 13:42:39 -0600

“Everything on your (Web) site needs to show that you can be trusted. Real contact...

Have you checked your online reputation lately?

Wed, 09 Feb 2011 08:48:20 -0600

Facebook and Twitter have become essential components of many companies’ online marketing...

How to create a great About Us page on your Web site

Fri, 04 Feb 2011 17:20:57 -0600

“It’s one of the most important pages on a company’s Web site,” writes Chana...

"Last year … the average response rate for direct mail in the US was under 1%."

Wed, 02 Feb 2011 14:30:06 -0600

“Last year … the average response rate for direct mail in the US was under 1%.” -...

One easy way to increase the odds of getting a journalist's attention

Tue, 01 Feb 2011 17:35:34 -0600

Personalization is a great way to grab attention, and if you’re not taking the time to...

Use PR to change public perception

Thu, 27 Jan 2011 14:31:58 -0600

Public relations can build awareness of a new business, but it can also be used to change existing...

No SPAM please! And who originated using the word...

Wed, 26 Jan 2011 12:21:06 -0600

No SPAM please! And who originated using the word “SPAM” to refer to unwanted email messages anyway? Mashable reports in their “10 Fascinating Facts About Email” that the “term spam is widely thought to have come from the above Monty Python sketch, where its incessant chanting by Vikings (naturally!) drowns out all meaning.

“These days, while the term refers to nuisance e-mail, it seems the phrase pre-dates e-mail as we know it, and has been traced back to online role playing chat rooms from the ’80s called MUDs. Generally, the term refers to any type of abusive online behavior.”

A creative twist on the traditional media kit. This custom USB...

Tue, 25 Jan 2011 14:11:00 -0600

A creative twist on the traditional media kit.

This custom USB drive for a Gulf Coast yacht club automatically activates a dashboard that links to high-res photos, story ideas, news releases, fact sheet, bios and even a personal invitation to attend a special event and media tour.